Are You Missing Out?
What's the most valuable area of your LinkedIn profile? If you said profile photo, you're close to being right, but not quite!
The headline just under your name is the single-most valuable field in your profile. This is true whether you're an employee/professional, a business owner, a sales guru, or a business development pro.
If your headline is well-written, it can inspire and compel interest and generate a "click" to your profile -- maybe even an invitation to connect. As a B2B seller or a highly-talented professional, this click is key because it can lead to a number of valuable results: more contacts, more prospective customers, more recruiters considering you for positions, or more hiring managers wanting you to join their staff.
Unfortunately, users of LinkedIn don't utilize the power and potential of this field. Usually, they allow the default job title to remain in this precious field, thereby missing the opportunity to connect with others to land a new job, to sign new contracts, and to increase sales.
I Get It!
It can be confusing to know what and how to write a great LinkedIn headline. It's hard to decide how to write it so that it's interesting without being "icky." Or how to include your expertise without coming across as arrogant. And -- how to condense all your fabulous-ness into only 120 characters?
I've been using LinkedIn for over a decade. It's a tool that I used in my corporate jobs to find the very best and brightest talent to join my companies. In addition to receiving resumes, I poured over thousands of profiles to find the very best leaders, employees, and subject matter experts.
Disappointingly, I often found that the outstanding resumes that came across my desk usually also came with a lack-luster or downright boring LinkedIn headline. Sadly, it didn't need to be that way. In fact, I'm sure that I missed out on speaking with hundreds of great candidates (even actually "hires") because I wasn't drawn in by a LinkedIn headline.
By the end of this course, students will be confident and proud of their LinkedIn profile headline. I'll give you key information to ensure that your headline draws interest so that a reader will be enticed to know more about you. You'll learn how to cleverly and intentionally reinforce your personal and professional brand using your own authentic words and style.
As an extra bonus, you'll get valuable tips on how to select the best profile photo to showcase YOU. And because I love the idea of authentically helping people to connect in LinkedIn, I'm also giving you the best information on how to select your banner photo. (Yup, that's valuable real estate in your profile, too, so don't ignore it!)
Simply put, this course will help you to super-charge your LinkedIn headline to build more and better quality connections for your professional career and for your business goals.
So What Are You Waiting For?
This course will give you an easy head-start to greatly improve your LinkedIn profile by focusing on the most visible parts of it: your photo, banner photo and headline. Even if you do nothing else for your profile at this point, the information you'll take from this course will help you to stand out among the millions of profiles on the platform:
- to attract clients
- to build your network
- to find business and joint venture partners
"I just completed the course and it was phenomenal!!! So much great info packed into a this course. I gained so much new knowledge on what to do to stand out better on LinkedIn by having a great headline. You provided a lot of practical tips to creating a great first impression on LinkedIn. It was easy and engaging!!"
- Deborah Warren, Faith-based Empowerment and Mindset Coach
Melveen Stevenson is the CEO and founder of M.S.Elemental, LLC, a human resources and business advisory firm based in Los Angeles, California. As a certified HR professional with a background in accounting and finance, she helps companies to navigate the human resources “jungle” of compliance, human capital, and leadership challenges. By using an encompassing business approach, she helps to strengthen the infrastructure of organizations from the inside out, specifically through leadership development, operations, training, employee engagement, and career coaching.
Over the last 17 years, Melveen has held leadership positions in human resources operations, supply chain, and talent management at international companies in food manufacturing, medical devices, and consumer products. She has also worked internationally.
Melveen began her career in accounting and international banking. With an inspired desire to support and drive organizational success through human capital, she redirected her career and obtained her MBA at Michigan State University’s Eli Broad Graduate School of Management.